How to Communicate Your Corporate Culture

May 2, 2022

Last week, we talked a little about what corporate/company culture is and why it is important, even for small businesses. Distilled down as simply as I can, company culture is the beliefs and values of your organization, and they affect how you work both internally and as a company. That’s pretty big, when you think about it. So how do you effectively communicate that to your employees? 

If you have clearly defined your culture, communicate it directly to your current employees as well as new hires. Once that is established, the best way to continuously communicate it is to walk the walk, so to speak. Some of the ways that you can tacitly communicate your values include:

  • How you spend your time and money
  • How you interact with and treat both your staff and customers
  • How you show your appreciation and what successes you celebrate

For example, if you say your company values teamwork and collaboration, celebrate team successes, not individual ones. So much of culture is actions. Treat your team the way you expect them to treat you and your customers. 

When you think about it, it is easy to see the positive effects that having a strong, defined culture can have on your business, but I will still dive into that a little deeper next week. Stay tuned! If you haven’t already, please follow me on Instagram or like my Facebook page to discuss this and other topics with other small business owners.

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