April 25, 2022

The Great Resignation shows no signs of slowing down, which means we as small business owners are faced with the challenge of retaining the employees that we have, but it also means that we have the opportunity to recruit and hire the talent that we are looking for. In the past, we have talked about non-traditional benefits that you can offer your employees as well as ways to foster trust in the workplace. One thing we have not talked about is corporate culture.

That phrase might seem like it does not apply to you, with your small staff, but in reality even a sole proprietor can define what their culture is. What I should do here is define corporate culture clearly. I wish it was that simple. It’s not an easy phrase to define. At best, it is a vibe, a feeling, the heartbeat of your company in that it provides life and energy and shows the world who you are. 

Hazy enough? I agree. There are entire books written about corporate culture.  Distilled down to a few sentences, it defines your company at its core. It’s how you interact with your team, your customers. It sets a mood for the workplace and for the face you show the world. It helps create your reputation and attract customers, clients, and talent. 

I would like to give you an easy way to quickly define your culture, but I can’t. One thing I read that resonated with me as a simple way to look at it is answering the question, what is your business’ personality? Are you collaborative or autonomous? Friendly or serious? How do you want customers to see you? 

Once you have that established, it is important to communicate that to your team (and potential employees) both directly and through your actions. How do you do that? I will look more at that in my next blog. Want to know right away when I post that? Be sure you are subscribed to my newsletter and be the first to know!

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